The EU AI Act in practice: three things product teams should do
The AI Act is not the legal team's problem alone.
The EU AI Act classifies AI systems by risk, with different duties per tier. For most generative-AI products going global, transparency duties and content labeling are the first things to implement — and they need the product team, not just legal.
Three moves
Risk classification. Know which tier your AI features fall into, so you neither over-spend on high-risk controls for low-risk features nor underestimate your duties.
Transparency and labeling. Marking generated content, watermarking, and informing users must land naturally in the product experience — not as an afterthought bolted on before audit.
A governance system. Model cards, data-provenance records, and misuse safeguards form an auditable evidence chain. It is also the basis of trust when you sell to enterprise customers.
None of this is a one-time task. The Act rewards teams that build the habits in early, and punishes those who treat compliance as a launch-day checkbox.
The cross-border advisory team behind Lexbridge & IPBridge, writing practical notes on going global.